$111. 7bn industry that contributes 5% of gdp


The impact of COVID-19 on the creative and cultural industries



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4. The impact of COVID-19 on the creative and cultural industries

Key Recommendation
s:
4.1
Following consultation with the sector, the Commonwealth government to invest in ab bculturecreative-led recovery as part of the overall Government response to the crisis over the longer term.
4.2
Establish ab new Commonwealth grants program for volunteer/community museums,

galleries and historical societies to facilitate their survival and post-COVID-19 reopening and recovery. These organisations are in every electorate and local government region.
4.3
Provide exemption for the national cultural institutions from the Efficiency Dividend.
4.4
Provide new or additional support to national and state arts and heritage services and
professional organisations, such as AMaGA, to enable them to provide informed and targeted advice and support to different segments of the cultural and creative sector.
4.5
Investigate the USA model of the Heritage Emergency National Taskforce to protect cultural heritage from the damaging effects of natural disasters and other emergencies, and establish and resource a similar public/private partnership of museums, galleries, national service organisations and government agencies. See https://culturalrescue.si.edu/hentf/
Key Comments
The impacts of COVID-19 upon Australia have been and will continue to be extreme. The pandemic has also created a destructive cumulative impact on those organisations, regions and communities who are reeling from the bushfires and extreme weather events in late 2019 and early
2020. In Australia, along with the tourism industry, hospitality and higher education, the cultural and creative sectors are the most affected by the current coronavirus crisis. Museums and galleries
– of all types, sizes, funding sources and governance arrangements – are no exception. Data from AMaGA’s Membership Surveys in May and August on COVID-19 Impacts shows that

86% of organisations have been or anticipate to be financially affected
– through loss of income (events, visitation, rent, donations, sales, education visits, sponsorship and budget cutbacks by the funding organisation. When organisations were asked whether the Commonwealth government’s economic packages were available to them, 67% replied No to Job Seeker and 66% replied No to
Job Keeper.

When they were asked whether the amount of government assistance was sufficient, 53% said they did not qualify, or were unclear at this stage, while a further 26% said No. Only
21% replied Yes. Most museums in Australia are small, volunteer-managed community organisations which are embedded in their local communities and provide a range of social and economic benefits, including a sense of belonging to their community, and of contributing to society. Thus it is no surprise, but deeply troubling, that in May 77% of responding organisations were concerned by their lack of engagement with the community (for example, through cancellation of events/exhibitions or no online engagement, and in August, over a third of the respondents stated long-term sustainability would bean issue for them.
Australia’s creative and cultural industries and institutions
Submission 151

When asked what support they needed now and over the next 6-12 months, the standout was immediate and ongoing financial support, along with public statements of their value. For many museums and galleries at all levels, uncertainty about their future operations and viability is a consistent concern.

75% asked for AMaGA to provide skills development at this time. This we have done through a greatly expanded national webinar program
– funded by members, not government. During this period, many organisations are also recognising opportunities to rethink business models and operating processes, and experiment with new modes of community engagement. 66% of surveyed organisations highlighted increased online content as a key adaptive strategy.
The national and state museums and galleries have demonstrated great flexibility in re- purposing programs to deliver experiences and education online, as well as developing new materials, such as virtual tours. Those smaller regional and metropolitan galleries and museums who have retained professional staff in their primary roles are undertaking a range of innovative public programming (both digital and offline) as well as managing their collections and supporting artists and their local communities. Their resilience and creativity is contributing to community health, wellbeing and continuing education during this extended period of stress and disruption. The community/volunteer museums, galleries and historical societies continue their unsung roles.
“We area small, rural based, volunteer run, Historical Society and were burnt out
before this, it is hard to remain positive at times, then I look atone of our brilliant
10,000 digitised glass plate negatives, think of all that hard work and take a deep
breath and start again

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