It is suggested that the program enlist the aid of an evaluation stakeholder workgroup (ESW) of 8-10 members that represents the stakeholders who have the greatest stake or vested interest in the quitline evaluation (Centers for Disease Control, 2008). These stakeholders or primary intended users will serve in a consultative role on all phases of the evaluation. To begin the process of selecting those members who will best represent your primary intended users, it is suggested that you compile a list of all possible users with corresponding comments about their investment in the quitline evaluation and potential uses for evaluation results.
